Photograph of Wided KhadraouiWided Rihana Khadraoui

I am a writer, strategist, and consultant specializing in the creative, art, and tech industries with a focus on the Middle East and North Africa.

With years working internationally with a variety of platforms I know effective communication. My professional experience spans various creative sectors including commercial art galleries, museums, fairs, and digital agencies.

Put simply, I’m a problem-solver; I’m great at finding solutions and new opportunities.

Whether connecting institutions or helping an individual artist, I know how to support organizations and individuals with growth planning in all capacities, from writing website copy to producing exhibitions.

I ran a commercial art gallery for four years in the Middle East, establishing strong ties in the art sector across the Middle East, North Africa, and South Asia region. I’ve also consulted and advised on art purchases internationally, specifically in the emerging art sector – focusing on undervalued contemporary artists from the Global South. Inclusion of minorities, women, and other non-traditional stakeholders and regions in the international creative sector is important to me, both professionally and personally.

As a freelance writer my approach is simple – I help you share your story with the world. I don’t believe in a one-size fits all approach and I don’t have a catalogue of services. Instead, I believe that each company has a unique vision and deserves specialized attention that fits the story you have to share.

I have extensive experience in project and event management, production support, press and PR management, and art advisory services. I am also an expert in strategic planning and consultant on marketing and communication strategy for governments, companies, creative organizations, and individuals. I work with artists, institutions, and corporate partners to help achieve the best possible results for each project.